After a long search and some bad experiences we’ve bought a new car. Last night we picked up our new 2006 Honda Element LX 2WD.
The process started about 6 weeks ago with the realization that we needed another car with a back seat to put Lilli’s car seat in. The search started with small inexpensive commuter cars like the Toyota Corrolla and the Honda Civic. Being the end of the model year I didn’t expect a great selection but should get a good deal. The baseline Honda was out immediately as it does not have A/C or a radio. To get those you need to move up a level. The Corrolla with the same options cost about the same but had to be special ordered. That raised the cost a bit and extended the delivery time.
Then we looked at minivans. This led to my worst experience in car buying. I knew it was going to be bad when the salesperson said they put door molding, mudflaps and wheel locks on “to protect your investment” on all their cars. Several hours was then spent trying to get them to match an advertised price and getting a run in with “the closer”. This guy was the prototypical car salesman. He was the 3rd person to “help” us get the deal we wanted. Pink button down with several buttons open, gold chain and bracelet, and slicked back hair. I’m surprised he fit through the door his ego was so inflated. When he had finished his speech and told me that he didn’t know where we stood since he didn’t like to come in with info that could bias he we decided to leave and never look back.
After a week of discussion we decided that the Honda Element was the vehicle that most fit our need. I got online found the model I wanted, we chose a color and decided to get it. I went to the website of every dealer in the area until I found one that had the exect vehicle. This was a challenge as some dealers don’t list actual inventory but list one of every available trim level/color combination. Finally I found one and it was nearby. I stopped over a lunch, it was on the lot and what we wanted. I emailed the dealer got a price quote and told them we would be there that night. We stopped in, took a test drive, and started the paperwork. 2.5 hours later we were done. Total time spent buying this car 4 hours. Less time than it took to NOT get the price we wanted at the other dealer.
There were several differences in customer service that made all the difference. The dealer we left was a classic bait and switch shop. Plus, they wanted to push dealer addons by putting them on the whether the customer wanted them or not. Then the very obvious bias against women was a turnoff. The salesforce there all greeted me first and started all negotiating with me even when I pushed the conversation to my wife. The dealer we bought from, while still being salespeople, were genuine, listened to both my wife and I, treated us equally, and only offered - not pushed addons.
If you live in the Baltimore area and are looking for a Honda visit Norris Honda.